WhatsApp for Ecommerce: The Broadcast & Drip Campaign Playbook
The ecommerce playbook: which broadcasts, drip campaigns and Shopify-connected order flows to run — and exactly how each one works in ConvoFly.
WhatsApp is where ecommerce customers actually read your messages — open rates sit above 90%, far ahead of email. This playbook is the practical set of campaigns and flows online stores run on ConvoFly, split by the tool that powers each one: broadcasts (one-off/scheduled sends), drip campaigns (automated multi-step follow-ups), and Shopify-connected automations (order-event flows). Everything below is something ConvoFly does today.
Campaigns you broadcast
One approved template sent to a chosen audience, now or scheduled.
- New product launch — announce a drop to your subscribers with a hero image and a "Shop now" button. See media, buttons & offers.
- Flash sale / limited-time offer — a broadcast with a live countdown and copyable code creates urgency that converts.
- Festive & seasonal — Black Friday, Eid, Diwali greetings + offers, one-off or on a recurring schedule.
- VIP early access — reward your best customers with a pre-sale. Flag them with a vip tag (or a loyalty-score field you fill in), then target that segment.
- Follow-up to non-responders — chase the contacts who didn't reply to a campaign, without re-blasting everyone. Full walkthrough: follow up with people who didn't reply.
- Win back lapsed customers — target buyers who haven't ordered in a while using a date filter, and pull them back with an offer. Step-by-step: win back lapsed customers.
- Birthday offers — a daily send that automatically wishes each customer on their birthday. Step-by-step: automatic birthday offers.
Automated drip campaigns
A series of templates on a per-contact timeline — see drip campaigns. Drip campaigns stop the moment a contact replies.
- Welcome / onboarding — when a new customer opts in, enrol them into a drip campaign that introduces your brand and best sellers over a few days. Use dynamic enrolment so new opt-ins flow in automatically.
- Post-purchase check-in — after an order, enrol the buyer and send a thank-you now, a care tip in a few days, and a replenishment nudge weeks later (each step's delay is measured from enrolment). Great for consumables and repeat-purchase categories.
Order & checkout flows (Shopify-connected)
Connect your Shopify store and these run automatically whenever an order changes — they use pre-approved order-update messages, so they reach customers even when the customer hasn't messaged you recently.
- COD order confirmation — confirm cash-on-delivery orders with Yes/No buttons to cut fake orders and RTO. Ships as a ready-made flow you enable.
- Shipping & delivery updates — "order confirmed", "shipped", "delivered" and "cancelled" notifications are pre-built when you connect your store.
- Review request after delivery — trigger a feedback/review ask off the delivered event to collect social proof while the purchase is fresh.
- Abandoned-cart reminder — ConvoFly includes a ready-made abandoned-cart automation. Turn it on, add your own approved marketing template, and it sends a single reminder a short while after a checkout is abandoned. (Today this is a single reminder, not a multi-step chase.)
Targeting the right shoppers
Every campaign is only as good as its audience. Build segments from tags and attributes (e.g. city, order_total), then personalize each message with the customer's name or order details. Add click tracking and watch delivery reports to see what worked.
Keep your number healthy
Ecommerce sends volume, so hygiene matters: message only opted-in customers, keep content relevant, and stay inside your messaging limits. Do that and your quality rating stays green while your revenue per send climbs.
Where to start
New to broadcasts? Send your first one with the step-by-step guide, then layer in a welcome drip campaign and your order flows.
Frequently asked questions
Can WhatsApp recover abandoned carts for my store?
Yes. ConvoFly ships a ready-made abandoned-cart automation for Shopify stores — enable it and add your own approved marketing template, and it sends a single reminder a short while after a checkout is abandoned. Today it's a single reminder rather than a multi-message chase.
Can I send order confirmation and shipping updates automatically?
Yes, once your Shopify store is connected. Order confirmed, shipped, delivered and cancelled notifications are pre-built as automations using approved utility templates, so they send automatically on the order event — including outside the 24-hour window.
What's the difference between a broadcast, a drip campaign and an order flow?
A broadcast is one template sent to an audience now or on a schedule. A drip campaign is a series of templates sent on a per-contact timeline after they enrol, and it stops when they reply. Order flows are automations that fire off Shopify events like order placed or delivered.
Do I need Shopify to use WhatsApp for ecommerce?
The order and checkout flows (confirmation, shipping, delivered, abandoned cart) need your Shopify store connected. Broadcasts and drip campaigns work with any opted-in contacts, whether or not you use Shopify.