Adding Media, Buttons & Limited-Time Offers to Broadcasts
A hero image, a 'Shop now' button and a ticking offer — the rich elements that turn a message into a tap.
A wall of text gets skimmed. The rich elements below turn a broadcast into something customers tap — and they're all defined on the template, then reused by every broadcast that sends it.
Header media
Templates can carry a header image, video or document. A strong hero image is the single biggest lift for a promotional send — it's the first thing the eye lands on. When you use header media, ConvoFly keeps a durable copy so recurring campaigns never break on an expired upload.
Buttons
WhatsApp templates support two button styles:
- Call-to-action buttons — Visit website (opens a URL, trackable — see click tracking), Call phone number, or Copy code for a discount.
- Quick-reply buttons — tappable ready-made replies like Yes, I'm interested or Track my order. When a customer taps one, an automation rule can pick it up and reply or route them automatically.
Limited-time offers
An LTO shows a visible countdown and a copyable code right in the message — the urgency of "expires in 05:59:12" reliably lifts conversion on flash sales.
Design tips that convert
- One clear action per message. Two buttons at most; a single main button usually wins.
- Keep body copy tight — lead with the value, put the ask in the button.
- Make the image do work: show the product, the discount, or the deadline.
- Always test-send first — media and buttons render differently across devices.
Frequently asked questions
Can I add a button that opens my website to a WhatsApp broadcast?
Yes. Templates support call-to-action buttons including a 'Visit website' URL button. Routed through ConvoFly's tracked redirect, you also see who clicked it.
How many buttons can a WhatsApp template have?
WhatsApp supports a small number of buttons per template (a mix of call-to-action and quick-reply). In practice one clear primary action converts best — resist crowding the message.
What is a limited-time offer template?
A limited-time-offer (LTO) template shows a live countdown timer and a copyable promo code inside the message, adding urgency to flash-sale broadcasts.