Track Clicks & Link Performance in WhatsApp Broadcasts
Delivered and read tell you it arrived. Clicks tell you it worked — and who to follow up with.
Delivery and read receipts tell you a message arrived. Click tracking tells you it worked — who tapped through to your store — which is the metric that actually maps to revenue.
How it works
When your template has a website button, ConvoFly routes that link through a short tracked link. The customer taps the button, lands exactly where you intended, and ConvoFly records the click on their contact — the extra hop is invisible to them, and there's nothing for you to set up.
What you learn
- Click-through rate for the campaign — the clearest signal of whether the offer landed.
- Which individual contacts clicked — recorded per person, not just an overall total.
Turn clicks into your next campaign
Because clicks are recorded per contact, engaged customers become a natural audience for follow-up. To act on that engagement — for example a thank-you to people who clicked, or a nudge to those who didn't — build a segment around it, then send. To follow up specifically with people who didn't respond, use Re-target on the "Didn't reply" outcome.
Reading the numbers honestly
- A low click rate on a healthy delivery rate usually means the offer or copy needs work, not the list.
- Test one variable at a time — headline, image, or button label — so you know what moved the number.
- Combine with full delivery reports for the complete funnel: sent → delivered → read → clicked.
Frequently asked questions
Can I see which specific contacts clicked my broadcast link?
Yes. Clicks are recorded per contact, not just as an aggregate rate, so you can identify exactly who engaged and follow up with them individually or as a segment.
Does click tracking change the link my customer sees?
The customer taps your button and lands on the destination you intended — the tracked redirect happens transparently in between and isn't something they interact with.