Recurring WhatsApp Broadcasts: Daily, Weekly & Monthly Schedules

Some campaigns aren't one-and-done: a weekly new-arrivals drop, a monthly loyalty summary, a daily deal. Recurring broadcasts let you set the cadence once and let ConvoFly send each occurrence for you.

How recurrence works

When you create a broadcast, switch the schedule from One-time to Repeat and choose:

• Frequency — daily, weekly (pick the weekdays) or monthly (pick the day of month).
• Time of day — sent in your timezone.
• Until — an optional end date so the series stops on its own.

Each occurrence targets a fresh audience

This is the important part. A recurring broadcast is a series — the series itself never sends. Instead, at each scheduled time ConvoFly creates a fresh send and rebuilds the audience from your segment. So a "new this week" campaign to your active-buyers segment always reaches whoever is active that week — not a stale list captured when you set it up.

Birthdays, renewals & reminders (daily + a date filter)

Here's the powerful combination. Set a broadcast to repeat daily, then give its segment a date filter. Because each day's send rebuilds the audience, it reaches exactly the people who match that day:

• Birthdays — filter birthday · day & month is today. Every morning it greets that day's birthday customers (add an offer if you like).
• Renewals / expiries — filter renewal_date · is in exactly 7 days to nudge people a week before they lapse.
• Appointment reminders — filter appointment_date · is in exactly 1 day to remind tomorrow's bookings.

You set it up once and it runs every day on its own. The one prerequisite is that the date field is filled in — see bringing your own fields for how, and the birthday and reminder playbooks for full walkthroughs.

Media stays durable

If your template has a header image or video, ConvoFly keeps a durable copy so every future occurrence re-uploads fresh media to WhatsApp — the campaign doesn't break weeks later when the original upload expires.

Managing a series

• A recurring series shows with its own status and can be cancelled at any time, which stops all future occurrences.
• Each past occurrence keeps its own delivery stats, so you can compare week over week in reports.

One known edge: a monthly send set for day 31 only fires in months that have 31 days.

Recurring vs. drip

Recurring = the same message on a calendar cadence to a re-resolved audience. A drip campaign = a series of different messages triggered per contact after they enrol. Use recurring for newsletters and reminders; use drip for onboarding and nurture.