Opt-outs, Frequency Caps & Keeping Your WhatsApp Number Healthy
The tools that keep your number green: automatic opt-out handling, a frequency cap, and the quality + daily-limit signals in the composer.
Sending volume is only safe if you also protect your recipients and your number. ConvoFly gives you three built-in guards — automatic opt-outs, a frequency cap, and clear quality/limit signals. Here's how each works and where to find it.
Opt-outs — handled for you
When a customer replies STOP (or unsubscribe, opt out, cancel subscription, remove me…), ConvoFly immediately unsubscribes them and confirms it. If they later reply START (or subscribe, opt in…), they're resubscribed. Opted-out contacts are automatically skipped by every broadcast and drip campaign — and the audience preview even tells you how many were skipped.
Open the Opt-outs page (button on the Broadcasts page) to:
- See and search everyone who unsubscribed, with the date and reason.
- Export the list to CSV.
- Add numbers manually — paste a do-not-contact list to suppress it up front.
- Re-subscribe a contact if they ask to come back.
Frequency cap — don't overwhelm people
Frequency fatigue is the top cause of blocks. On the Opt-outs page, the Frequency cap card lets you limit how many marketing messages one person can receive in a rolling window (e.g. max 2 every 24 hours). It's off by default; turn it on, set the number and the window, and save.
- Marketing only. Utility messages like order updates are never capped.
- Broadcasts skip anyone over the cap (they show as "skipped" in the report).
- Drip campaigns don't skip — they defer the step, so the contact stays in the flow but spaced out.
Quality & daily-limit signals
When you pick a template in the composer, ConvoFly shows its category and a quality badge based on Meta's rating: 🟢 High, 🟡 Medium, 🔴 Low. A 🔴 Low-quality template is blocked from sending — swap it for a healthier one before it puts your number at risk.
You'll also see a per-number banner like "📱 your-number · 320 / 1,000 sent today · Tier 1K" — your daily messaging limit, tier, and how much you've used.
Honest caveat: that "sent today" figure counts only broadcast sends — not order-update automations or drip campaigns. Meta's real limit is per-number across all template traffic, so you may be closer to the ceiling than the banner shows. Treat it as a guide, not an exact remaining balance.
The habit
Message opted-in people, cap your frequency, keep templates healthy, and honour opt-outs instantly. ConvoFly automates most of it — your job is relevance and restraint.
Frequently asked questions
How do WhatsApp opt-outs work in ConvoFly?
Automatically. A customer who replies STOP (or unsubscribe, opt out, etc.) is unsubscribed and confirmed instantly; STARTs them back. Opted-out contacts are skipped by every broadcast and drip campaign, and you can view, search, export, import, or re-subscribe them on the Opt-outs page.
Can I limit how many marketing messages a customer gets?
Yes. Turn on the Frequency cap on the Opt-outs page and set a maximum per rolling window. It applies to marketing messages only (order updates aren't capped). Broadcasts skip over-cap contacts; drip campaigns defer the step instead.
Why can't I send a certain template?
If Meta has rated a template 🔴 Low quality, ConvoFly blocks it from broadcasting to protect your number — pick or create a healthier template. You'll see each template's 🟢/🟡/🔴 quality badge in the composer.
Does the 'sent today' number show exactly how many messages I have left?
No — it counts only broadcast sends, while Meta's daily limit is per-number across all template traffic (including automations and drip campaigns). Use it as a guide, not an exact remaining balance.